Download BuilderYour Decisions Are Critical
Our mission is to help clients make better decisions in real estate
Builders and developers face a wide range of decisions in their business. Strategic, tactical and operational decisions are not only critical to the success of their projects and business, but have long lasting impacts on the sizes and shapes of the communities we live in. In fact, the sizes and shapes of our current communities are the sum product of millions of individual development decisions made in the past by the men and women of the building & development industry.
RealNet's Next Generation Information Services provide builder and developer clients with new capabilities in the following key areas of their business:
Land Acquisitions
How do you know who is buying what, for how much and where? How do you get accurate information on land values without giving up your anonymity? Before you buy a property you need to review the local housing market to ensure you will have a reasonable chance of success. How can you do that quickly and efficiently? Where is development land being accumulated? What other builders and developers have bought land in a specific market, and will they have a land cost advantage over you? What other builders have launched projects in this market and what are they offering? How can you strengthen your negotiating when acquiring land?
RealNet's new information services will improve builder/developer capabilities in:
- Land Market Analysis
- Development
- Investment Allocation
- Land Valuation
- Competition Identification
- Housing Market Analysis
- Negotiation
Project Planning
How can you determine current market parameters (i.e. sales pace, model size, model price and price/square footage) related specifically to your project mix so you can perform feasibility and cash flow analyses? What are the best selling product offerings (i.e. product type, lot size, lot type and tenure) in the subject property's market area, based on sales volume over the last month, or year to date? How do you assess the current market performance of competitive product offerings you are proposing in your development?
RealNet's new information services will improve builder/developer capabilities in:
- Competitive Review
- Project Design
- Concept Feasibility Testing
- Market Justification Reporting
Project Financing
How do you determine the current value of your property to illustrate your current equity in the proposed project? How can you determine current market parameters (i.e. sales pace, model size, model price and price/sq.ft.) related specifically to your project mix so you can perform a feasibility analysis and cash flow for submission to your lender? How do you keep your lender up to date on project performance, relative to the local market area, on a monthly basis to ensure you have the same expectations?
RealNet's new information services will improve builder/developer capabilities in:
- Credit Application
- Loan Monitoring
Sales and Marketing
How can you track the performance of all of your product offerings against all others in a specific market area to ensure you performing above average? How can you determine what other sites are doing that you are not? How do you keep informed on what new projects may impact your offerings in the future? What should your launch price be for each of your product offerings? How do you select the best company to manage your sales office given your product offerings, the specific market area, the competition, and the competition's sales agents? How do you know your advertising is effective and worth the cost?
RealNet's new information services will improve builder/developer capabilities in:
- Sales Agent Selection
- Project Launch Strategizing
- Monthly Project Performance Tracking
- Advertising Effectiveness Evaluation
- Competitive Review
Once you've begun to use RealNet's next generation information services, you may wonder just how you made any decisions without them. Contact our team of professionals for a focused analysis of your business and how you can take advantage of the RealNet Informed AdvantageTM.
