RealNet Myths

The Myth: "RealNet is only for big companies"

The Facts: It's true that many large organizations have enterprise access to RealNet information services. However, hundreds of small and medium sized businesses (appraisers, brokers, builders, consultants, investors etc.) subscribe to RealNet as it puts them on the same information playing field as their larger competitors. Smaller companies generally do not have dedicated internal research departments yet need timely, accurate information even more so than larger firms. Smaller companies are far more vulnerable than larger companies. Missing facts leads to mistakes and one mistake for a small company could cost the business. Using RealNet effectively can often be more important to smaller companies than big companies.

The Myth: "RealNet is too expensive"

The Facts: RealNet information services are delivered in a modular basis, which allows clients to customize their subscription and therefore pay for only the modules that are important to their business. RealNet saves our clients time and money. In fact, based on time saving alone, RealNet has been found to generate returns on investment of over 400%. RealNet also reduces risk in decision making and can save and/or generate Millions for clients.

The Myth: "If you are active in the market you don't need RealNet - you can get all the information you need from others"

The Facts: RealNet puts the information power of Billions of dollars worth of real estate transactions and land development projects at your finger tips in complete anonymity, a task that is impossible to achieve in any other way by even the most knowledgeable of market participants. In business, nothing is ever given to you for free. Chances are if you're involved in multi-million dollar transactions or developments but are not using RealNet directly, your "free" information could prove to be very costly.

The Myth: "People with occasional information needs don't really need RealNet"

The Facts: If you need market information more than three times a year, a RealNet subscription is your most effective information solution. If your information needs are less frequent, RealNet's Custom Data Services can provide data solutions in a wide range of circumstances. Having access to information on a proactive basis can reveal opportunities that would otherwise be missed.